Citrosuco, the largest orange juice producer in the world, joins EUBrasil

Citrosuco-Primary-CMYKCitrosuco, the largest orange juice producer in the world, joins EUBrasil Association as a business member.

Citrosuco will take active part in the Association’s activities and have a representative on EUBrasil’s Board of Directors.

Tim Kaden, Citrosuco’s Sales director, believes that EUBrasil has been doing a consistent work putting major companies together to discuss relevant issues, such as the reduction of trade barriers. “There are common interests for both sides that need to be discussed in order to remove unnecessary restrictions, because we don’t need them in our businesses. Actions like these are important in helping us to rethink and do something in order to improve the political and economic dialogue between Brazil and the EU”, says Kaden.

Citrosuco is responsible for the production of 22 % of all orange juice consumed worldwide, exporting to more than 100 countries and processing more than 40% of the orange juice produced and exported from Brazil.

The orange juice produced by Citrosuco is stored in large specialized stainless steel tanks in two terminals at Santos. The juice is transported by Citrosuco’s fleet of five vessels to one of the other five port terminals owned by Citrosuco – two in Belgium, one in the US, one in Australia and one in Japan.

Committed to the preservation of the environment and operating in a responsible way, Citrosuco invests constantly in research and the use of new technologies. Using performance indicators, the company monitors its efficiency in terms of the main environmental impact areas (consumption of energy, water, materials and raw materials, as well as reducing waste) and the environmental risk matrix (consisting of a control system to ensure that they meet or exceed regulatory requirements).

“We are proud of having one of the most important producers of fruit juices in the world as a new member of our association. The agribusiness sector is one of the most important and strategic in the trade relations between Brazil and Europe. Our goal is to support the development of successful business relations between Brazil and the European Union and it is very important to know that a company such as Citrosuco shares our goals”, says Luigi Gambardella, president of EUBrasil.

Brazil’s trade balance in 2014 was the worst since 2000 as consumer demand boosted imports and slower global growth reduced sales abroad.

According to the National Food Supply Agency (Conab), the agribusiness sector was responsible for 43,3% of Brazil’s exports in 2014 with a total of US$ 89,98 million between January and November, 3,8% below than the same period in 2013.

“In addition to the effects of a slower global growth, barriers are another problem that needs to be addressed to improve trade relations between Brazil and the EU”, says Gambardella.

According to Brazil’s Confederation of Agriculture and Livestock (CNA), the EU is an important destination for Brazilian products, with 22,2% going to the region. However, some agricultural goods still face barriers in the EU. CNA conducted a mapping of products affected by the impact of tariff escalation that affect the entry of some processed products in comparison to the raw ones to the EU. “Tariff escalation represents a barrier to the trade between Brazil and the EU”, says CNA’s study.

About Citrosuco:
The company was created in 2012 with the merger between Citrosuco (of the Fischer Group) and Citrovita (of the Votorantim Group). With an annual revenue of approximately US$1,3 billion, 3 processing plants in Brazil and one in the US, 6 thousand employees, with employment peaking at 10,000 in the harvesting season, the company creates large foreign currency reserves for Brazil.