The European Commission has approved 20 programmes to promote agricultural products in the European Union and in third countries. The total budget of the programmes, the grand majority of which will run for a period of three years, is € 46,5 million of which the EU contributes € 23,3 million.
The selected programmes cover a variety of product categories, such as quality products (PDOs, PGIs and TSGs), organic products, fresh fruit and vegetables, wines, milk and milk products, flowers, processed fruit and vegetables, processed cereals and rice, egg labelling, as well as combinations of different product categories. The third countries and regions targeted are: North America, Russia, China, Middle East, South East Asia, India, Latin America, Norway, Azerbaijan, Belarus and Turkey.
The measures financed can consist of public relations, promotional or publicity campaigns, in particular highlighting the advantages of EU products, especially in terms of quality, food safety and hygiene, nutrition, labelling, animal welfare or environmentally-friendly production methods. These measures can also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin.
Source: European Commission